The premade canned cocktail landscape is growing by leaps and bounds, fueled by thirsty consumers and a lot of star power. Next up in the ready-to-drink spotlight: Joe Jonas’ new Fizzy Sangria.
The famed brother, singer, songwriter, actor, Disney star and The Voice coach is partnering with canned mimosa maker Ohza to make two sparkling sangrias, one red, one white ($10 per 4-pack of 12-ounce cans).
“I am so pumped to bring Fizzy Sangria to life alongside the team at Ohza,” Jonas said in a statement. “Sangria is my favorite beverage and I've been perfecting my recipes for years, serving to friends and family poolside and at any gatherings. I look forward to having a lot of fun supporting and building the brand."
“Simply put, this is a match made in heaven,” said Ohza founder Ryan Ayotte. “Joe's personality and aesthetic are a direct match with the Ohza vibe. After we first connected, I instantly knew this would be a perfect partnership. We couldn't be prouder to have Joe join our company."
And if a former teen Disney star making sparkling wine–based cocktails raises an eyebrow, it shouldn’t. Jonas is just the next in a long line of Disney alum wine lovers, including but certainly not limited to Justin Timberlake, Hilary Duff, Tamera Mowry-Housely, Gabrielle Union, Fergie and Jared Padalecki, not to mention the fact that Walt Disney’s oldest daughter, Diane Disney Miller, cofounded Napa’s Silverado Vineyards, and Walt Disney World Resort’s Epcot Center has been hosting a month-long food and wine festival for more than 25 years. It truly is the Most Magical Wine Place on Earth!
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